Sustainable lifestyle | #ReRerouting
Adopting a sustainable lifestyle in India.
Spend 5 minutes understanding the situation.
A non-profit organisation in the environment sector wants to create a campaign to impact actionable change around adopting eco-friendly behaviours amongst the people of India.
The budget for the campaign is INR 1,00,000; and will be completely digital - to avoid printing of papers, generation of waste, etc. They are looking to target the Top 20% of households based on their monthly income.
Your role is to help them create a strategy for an online call-to-action for adopting sustainable behaviours.